SEO & Structured Data Markup
(Search Engine Optimization)
The theme is built with SEO best practices in mind. It uses semantical valid HTML code and CSS so search engines can index the content of your site with ease. Important content is always placed before unimportent in your source code (eg: Blog Post content before Sidebar), Page titles are wrapped in heading tags (h1, h2, h3 etc) to signalise their importance to search engines. The site also uses heavy internal site linking, which is also of vital for search engines (related posts, primary and secondary navigation menus, footer navigation, etc) With this WordPress Template you are well equipped to get a high google ranking and attract visitors to show them your fantastic work.
Structured Data Markup with Schema.org Microdata
The term Structured data refers to information formatted in a universally understandable way. Search engines such as Google, Bing and Yahoo use structured data (implemented within web pages) to refine search results, filter with greater accuracy and enhance the way results are displayed. This all makes it easier for users to find the information they’re looking for.
Coded with schema.org format Microdata can help search engines and other applications better understand your content and display it in a useful, relevant way. Our sites will be better seo-wise and easier readable by search engines.
What are the benefits?
The benefits are include:
1) Drawing a user’s attention to your relevant result.
2) Providing instant information as related to their query.
3) Increasing click-through rates and lessen the amount of bounces due to not searchers not finding the content they were looking for.