Andre Kibbe explains how Search Engine Optimization can drive steady traffic to your site.
Content analyst and SEO expert Andre Kibbe explains how Search Engine Optimization can drive steady traffic to your site.
As you progress through the book, you’ll learn about structuring a website for SEO, the importance of keywords, research and strategy, link building, and understanding backlinks.By the time you reach the final page, you’ll be equipped to use SEO personally and professionally to give your websites an edge against the competition.
The particulars of SEO might change from moment to moment, but the two pillars of SEO—content and links—remain unchanged. We’ll discuss how the content on your web pages need to closely match what is being typed into a search engine, meaning that it needs to have “relevancy”. More importantly, it needs to have links from other websites to be recognized as an authority source, which give the content “authority”. Authority depends on the number of links received and the text used in those links.
The biggest flaw in the “just write good content” argument from an SEO perspective is writers’ frequent misunderstanding of how search engines recognize content, which often requires more literal wording to be indexed under a particular search term. You’ll learn how a few simple changes in the wording of your page copy to focus on keywords (the phrases people type into search engines) can have dramatic effects on search engine rankings.
Once the effects of keywords choices are understood, you need a strategy for picking out better keywords. We’ll take a look at the Google AdWords Keyword Tool, used to generate and compare hundreds of keyword ideas by showing you their search frequency and cost-per-click (CPC).