They say you can not judge a book by its cover, and yet every day people do. They pick up a book, look at the cover, and then are moved to either put it down, turn it over, or open it up just because of how the cover looks. Websites are also judged by their covers and the first impression often comes from the header.
The header of your site is typically the first thing people see. From this masthead or header art across the top of your page, people make sweeping judgements about what they are about to see and read.
The same people who say you can not judge a book by its cover, also say that you only have 30 seconds to make a good impression. In the world of the Internet where the next web page is a click away, you have much less than that.
We are going to take you inside the architecture of a WordPress header and offer tips on how to customize it to become your own book cover, enticing people into your site with a good first impression. Then we will offer some tips from some experts on what makes a good website header.
The WordPress Header
By default, the WordPress header is a simple piece of code. You do not have to get into the code to change the header that comes with whatever WordPress Theme you choose. You set the blog or website title and description in the Administration > Settings > General panel, and WordPress does the rest.
In its simplest form, the WordPress Classic Theme features the header code like this in the wp-content/themes/classic/header.php template file:
<h1 id="header"> <a href="<?php bloginfo('url'); ?>"><?php bloginfo('name'); ?></a> </h1>
Basically, the first one displays the URL of the website in a link, and the second one displays the name of the blog or website as set in the Administration > Settings > General panel.
When the user moves the mouse over the header title, the header can be clicked to return back to the main or front page of the site as set in the Administration > Settings > General panel.